Dash Dash Dot Dash Dash Dash (or Dash Dot for short) was founded to provide women with functional, yet fashionable accessories for on-the-go-living. We are inspired by the hectic days of women who seek healthy lifestyles. Dropping your kids off at school, grabbing your morning coffee, fitting in a work out, running to a business lunch, and meeting friends for dinner are just a few of the many activities women squeeze into a day. Hannah Fastov, the founder of Dash Dot, understands the needs of a demanding schedule and designs her products to add ease and style for the new demographic of healthy hustlers.
Our first product, the Infinity Bag, was born from personal experience and months of researching active women. Following a study of 111 women, ages 21-55, we saw strong themes emerge influencing our design.
Women commented they wanted their shoes separate from their clean clothes and work items. Therefore, we created a separate compartment at the bottom of the bag that fits your shoes or yoga mat. Women noted they carry their laptops with them all day. As a result, we included a padded laptop section for safe keeping. Also, women stated they often carried their large tote in addition to a smaller purse. To eliminate the number of bags a woman must carry at once, we included a pouch that snaps in and out of the Infinity bag, which can be worn as a cross body with the additional, adjustable strap, included with every bag, for a dinner with clients or quick lunch break. In addition to answering the requests for a water bottle pocket, zip compartments, and lightweight material, we included a machine washable laundry pouch as a feature Hannah felt imperative.
The smart design of the Infinity bag, as well as our other designs, answer all the needs of a multifaceted and busy life. With only women on our factory assembly line, Dash Dot bags are made by by women for women.
Our name, Unconventional, We Know !
It is the written out version of --.--- which means "GO" in Morse code. Morse code is the universal language, and the Infinity bag, in addition to any other bag/product we develop as we grow, is UNIVERSAL. With functionality as one of our company pillars, you will always be ready to just "GO" with one of our bags.
Furthermore, if you look at the first letter of each word in our name, there are 6 D's, which brought us to think about 6D as a nickname (our name is on the longer side so we know nicknames are inevitable...). We live in a time when we are always doing more than one thing, and usually simultaneously.
Our lives have become so multifaceted we have moved past the third dimension and entered the 6th dimension (6D); working/ playing/ exercising/ relaxing/ vacationing/ eating. Our company celebrates this spirit, vitality, and positivity and provides the necessary tools to keep you GOing in the 6D.