THE INFINITY BAG INNOVATIVE DESIGN
. Following the study we conducted of 111 women, we saw strong themes emerge influencing our design.
Women commented they wanted their shoes separate from their clean clothes and work items. Therefore, we created a separate compartment at the bottom of the bag that fits your shoes or yoga mat. Women noted they carry their laptops with them all day. As a result, we included a padded laptop section for safe keeping. Also, women stated they often carried their large tote in addition to a smaller purse. To eliminate the number of bags a woman must carry at once, we included a pouch that snaps in and out of the Infinity bag and can be worn as a cross body with the additional, adjustable strap, included with every bag, for a dinner with clients or quick lunch break. In addition to answering the requests for a water bottle pocket, zip compartments, and lightweight material, we included a machine washable laundry pouch as a feature Hannah felt imperative.